Case study 02 / 07

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Dolomites Project

A private label collection for a luxury resort in the Dolomites.

Client
A luxury resort group in the Dolomites, via Mon Dada private label
Role
Research, concept, product & scent directions
Deliverables
A proposal deck: 3 vessel directions and 3 scent directions
Status
Ongoing
Dolomite peaks under a grey sky

How do you turn a stay built on nature, silence and regeneration into something a guest can take home?

Through Mon Dada's private label, a luxury resort group in Northern Italy asked for its own home collection. Every one of its places lets the landscape speak first, so the object had to do the same.

Before designing anything, I studied the brand, the place and the market.

01

Brand study

Philosophy, values and tone of voice: poetic yet grounded.

02

Visual identity

Landscape-first: natural light, raw texture, slow motion.

03

Competitor analysis

Five Alpine and lake resorts compared on positioning, strengths and gaps.

04

Merch & fragrance matrix

What competitors sell as home fragrance, and what they miss.

Key insight

Most resort fragrance looks like spa supplies: standard glass bottles and clinical diffusers. None of it feels like an object you'd want to keep.

Visual inspiration board: layered rock, lakes, pines and peaks

Everything else stays at the retreat. Scent goes home.

A guest can't pack the mountain air, the stillness, the quiet of the room. Scent is the one part of the stay that travels, and it brings back a memory faster than any photograph.

One language. Three landscapes.

Rough limestone, weathered larch, clay and lake-worn stone. Every texture and tone is drawn from the ground the properties stand on: nothing invented, nothing added that isn't already there. Design principle: the room stays quiet, and the object doesn't ask to be noticed.

Close-up of weathered Dolomite limestone
The candle in a quiet, dark resort interior

From a briefing to a proposal on the table.

  1. briefing notes
    01

    Briefing

    First conversations and what the resort wanted.

  2. brand study
    02

    Brand & visual study

    Mission, values, tone, photography, typography.

  3. competitor analysis
    03

    Market research

    Competitors and their merchandise, side by side.

  4. Inspiration board
    04

    Visual inspiration

    Layered textures, different stones, long pines.

  5. Material research board with ceramic and concrete candles
    05

    Material research

    What's possible in ceramics, concrete, glass and diffusers.

  6. Drafts board with vessel mockups
    06

    Drafts

    Vessel sketches and first mockups.

  7. A spread from the proposal deck
    07

    Proposal deck

    Why, approach, 3 vessels, 3 scents.

  8. scent producer brief
    08

    Brief to the perfumer

    The scent directions translated for the fragrance producer.

Same family, three materials from the same landscape.

Glass direction: tinted glass candles with pine and mountain references
01

Born from Glass

Deep-tinted glass, lit from within: the pine breeze, the dark mountain stone and golden hour at the lake. The mantra is sandblasted low into the surface, the mark engraved in the lid.

Clay direction: ridged ceramic candles in three earth tones
02

Born from Clay

Layered like the mountains, reinterpreted in clay. Colour is the only variable: stone, fertile earth and pine green, without leaving the family silhouette.

Stone direction: textured concrete candles next to Dolomite peaks
03

Born from Stone

Hand-cast, ridged concrete with a texture that reads like rock. Its roughness meets the softness of candlelight; mantra and logo engraved underneath.

The collection together: reed diffuser, candle and room spray

Not geography. A choice.

Each direction answers a different part of the resort's world: not tied to one property, but to a role.

01

Woody & Earthy

The interior. Vetiver, hinoki and warm mineral depth, for spaces where the architecture is the star.

02

Alpine & Fresh

The exterior. Juniper, cypress and aromatic herbs: air, not room. For terraces and entrances.

03

Calm & Wellness

The ritual. Sandalwood, lavender and clean musk, for spa, bath and slowness.

Made to age, not to be replaced.

Ongoing.

[Your words: e.g. the proposal was presented, the client chose a direction, the fragrances are in development with the perfumer.]

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