Case study 03 / 07
← All workA website for Mon Dada
Crafted for sensory living, now also online.
01 The brief
One brand, four audiences, one calm shop.
Shop
Eight collections, from Urban Indoor and Outdoor to Doteki, Home Spa and Bugz Away, plus ways to discover by room, fragrance or best sellers.
Tell the story
Our Story as a timeline: born in New York in 2020, brought home to Belgium in 2021, from garage to warehouse in 2022.
Win partners
A Professional page for corporate gifting: you're not sending a gift, you're sending an experience.
Hire
A Bosses page that introduces the team and invites people to apply.
02 Before & after
From a busy menu to a quieter, more sensory shop.
Before
The current site: six menu items, including Gallery, B2B and News, and a hero framed inside the page.
After
A simpler menu (Shop, Our Story, Bosses, Inspiration, Professionals), a full-bleed hero with one clear action, and bestsellers right below.
03 Process
From paper to a live Shopify theme.
01Sketches
Collection pages and the Professional page, worked out on paper first.
02Design iterations
Many versions of the navigation and new shop pages, side by side in Figma.
03Custom code
Custom sections written in Liquid and CSS, responsive down to mobile.
04Built in Shopify
The sections set up in the Shopify theme editor, ready for the team to update.
Key pages
04 Design decisions
Let the products and the people do the talking.
Big, warm imagery
Lifestyle photography with lots of space and one clear action per screen.
A mega menu
Collections and ways to discover side by side, with a large image next to the list.
A human story
Real photos from the workshop on the timeline, not stock.
Hover moments
On the Bosses page, each team member reveals more on hover.
05 Where it stands
In progress.
The new sections are being built into Mon Dada's Shopify theme.